The steady demand for weight-loss products has spread to include a wide range of food and beverage products. Many weight-loss products have moved towards claims with a focus on satiety, appetite suppression and thermogenesis. Novel methods in weight-loss claims require companies to make sure they have proper substantiation, however.
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Aker BioMarine Antarctic (Aker BM) announced the U.S. FDA has accepted with no objections the notification of its independent GRAS determination for Superba™ Krill oil for use as a food ingredient.
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Enzymotec announced its phosphatidylserine line of cognitive products used in dietary supplements is now certified as Halal.
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FDA has just released the long-awaited New Dietary Ingredient Guidance (NDI Guidance).
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Recent research into the chemical composition of proprietary, commercially available whole coffee fruit extracts shows their remarkable polyphenol profile, low caffeine levels and strong correlation between antioxidant capacity and chlorogenic acid content.
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Most recent public concern and policy discussions about issues for food safety focus on surface (microbial) contamination, where substantial morbidity and mortality occurs in the United States (U.S.) each year.
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Key questions should be addressed when developing products with bioactives. They include levels needed for efficacy or to meet standards; what claims are permitted; what are the in-use costs; are there stability and flavor issues, among others. Several websites provide assistance.
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Raisin Bran from Jewel, one of Supervalue’s grocery chains, provides consumers information through the Healthy Benefits seal (lower, left-hand corner), while Kellogg’s works to educate consumers on the Guideline Daily Amounts through its “Nutrition at a Glance” system (see upper, right-hand corner).

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Making nutrient content, health and structure-function claims helps educate consumers and differentiate products. What is the difference, how can they be obtained, and where can they be used?
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No matter the opinions surrounding the current state and prospects for the future within the nutra-industry, the consensus holds that a number of dietary micro-fads have morphed into major lifestyle mega-trends. These trends are so powerful, in fact, that they are serving to reshape the global nutritional landscape. What is the impact on the consumer? Furthermore, where is this industry heading?
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