The interest in foods with healthful properties has increased the need for food formulators to offer additional benefits in the foods and beverages they manufacture. Various vitamins, minerals, antioxidants and other micronutrients can be combined to give clients a custom blend that will be enticing to their consumers. While this may appeal to food formulators, the task of sourcing and mixing nutrients into their blends may seem daunting or too costly.

Roche Vitamins Inc. offers premixes to help enhance the appearance and shelf appeal of products such as juices, fruit drinks and other beverages. The nutrient blends can be shipped directly to a manufacturer's facility, ready to be added into fortified products. This significantly reduces inventory costs and production delays for customers, and offers formulators a chance to enter the highly-lucrative U.S. nutraceutical market. rviusa.marketing@roche.com

Roche Vitamins Inc.