Why consumer intelligence?

Mintel is a leading supplier of competitive product and consumer intelligence. Established over 30 years ago Mintel produce over 600 research reports each year, covering an extensive number of sectors and focusing on topical marketing issues.

Mintel is delighted to be associated with Prepared Foods, and would like to introduce you to the Mintel range of Food and Drink US consumer intelligence reports.

Each Mintel research report will provide you with a unique, competitive edge. By using Mintel research reports to inform your business decisions you can be assured of gaining a detailed insight and understanding of market drivers, size, segmentation and trends. Mintel reports will enable you to track changes and developments in the supply structure, assess spending on advertising and promotion whilst ensuring you stay abreast of the leaders in retail distribution and get a view from Mintel's experienced, respected industry analysts as to the forecast performance of each sector. Finally, every Mintel research report contains exclusive consumer attitudinal research, crucial information acting as a benchmark, enabling you to understand the habits, trends and preferences amongst US consumers.

Take a look at the extensive range of Food and Drink titles available through Prepared Foods.

Purchasing is easy - simply click on "buy now" you will automatically be transferred to a registration page - where you can follow simple instructions to complete your transaction. Don't forget to source your order to Prepared Foods.

Want to know more about a particular report - simply click on "Request more details" this button can be found at the bottom of each report description.

Analysis of consumer attitudes and purchasing habits requires enormous resources and expertise. With changing market variables and competitor activity, finding a clear direction can be almost impossible. Your decisions, and ultimately, the profitability of you company, depend on a thorough understanding of your consumers and your market. Mintel is the solution.

Each Mintel research report will provide you with a unique, competitive edge. By using Mintel research reports to inform your business decisions you can be assured of gaining a detailed insight and understanding of:

• Market Drivers
• Market Size & Trends
• Market Segmentation
• Supply Structure
• Advertising & Promotion
• Retail Distribution
• The Consumer
• Future & Forecasts