Typically, What's In A Mintel Report?

Typically, the following sections are found in Mintel US Food and Drink consumer intelligence reports:

executive summary
A concise brief of the most important issues discussed in the report, providing instant analysis in an easy-to-read format.

market drivers
Clearly identifies the principal external factors driving or curtailing growth in your market, allowing you to effectively review and refine your current marketing strategy.

market size and trends
Specific sales data for the U.S. retail market over the last six years, giving you a factual and impartial presentation of the market as a whole.

market segmentation
Evaluates the performance of individual sectors in the market under consideration, providing a detailed understanding of interactions in the market.

supply structure
Details on the major companies and brands in your market, keeping you up-to-date on competitor products and strategies.

advertising and promotion
An overview of advertising and promotional activity at both an industry and company level, providing estimated ad spending and details of popular advertising campaigns.

retail distribution
Breaks down the percentage of sales in different distribution channels such as mass merchandisers and the Internet, helping build your knowledge of the industry overall.

the consumer
Mintel's exclusive consumer research shows you the attitudes, needs and behavior of your customers. Results are analyzed and broken down by demographic characteristics.

future and forecast
Mintel uses the SPSS forecasting package to create a five-year forecast of U.S. retail sales in your market, revealing potential opportunities for growth and product development.

new product trends
Stay on top of new products affecting demand in your industry with data drawn from Mintel's Global New Products Database.